Main Conference Day 1

BOctober 5, 2010

8:40
Chairman’s welcoming address

MONETIZATION

08:50
Opening keynote panel: The hyper-accelerated future of digital content: how processing power, network capacity and device capabilities are forcing the media market to adapt.

Four senior executives discuss how to reorganize content businesses to deal effectively and strategically with digital content. This exclusive session gives you insights on how you can enable new forms of interaction with your consumers, and what will impact current patterns of consumption.

Michael Dunn, CTO, Hearst
Paul Slavin, SVP, ABC News
Steven Schwartz, Chief Digital Officer, Wenner Media
Leslie Cohen, SVP of New Products & Services, SonyMusic

**New Speaker** Bob Bowman, President and CEO, Major League Baseball Advanced Media LP

---

9.40
Case study with Q&A: Examining multiple revenue models across a digital portfolio
Clayton Rose, SVP Digital Properties, A & E Television Networks

---

10.00
Case Study review with Q & A Panel: Implementing high-impact business models to re-position your organization for highly-effective monetization across the digital marketplace
Moderator: Bill Rosenblatt, President, Giant Steps Media Technology Strategies
Clayton Rose, SVP Digital Properties, A & E Television Networks
Emil Rensing, Chief Digital Officer, EPIX
Bill Young, Creative Director, Global Media Sales, Electronic Arts

---

10.40
Morning break

---

11.10

Q & A panel: Examining next generation Digital Rights Management strategies and platforms: Balancing the need for protection with consumer interests

Find out how you can leverage digital rights to maximize consumer loyalty and revenue generation. Explore the commercial impact of selling content vs. selling rights to specific formats of content and works towards a DRM strategy that works with and not against your consumer. This session also highlights the advances being made in allowing interoperability of licensed content between different devices so you can ensure you reach your consumer through every possible channel.

Moderator: Linda Burman, CEO, L. A. Burman Associates
Scott Dinsdale, EVP Digital Operations & New Technology, Sony Music
**New Speaker** John Schline, SVP & Corporate Director of Business Affairs, Penguin

---

11.50

Case study: Digital music innovations to maximize customer value

• Understanding on-line music behaviors and user segmentation
• What factors drive consumer purchases?
• How has more value been delivered to fans?
• Why do we need to revitalize "connected" digital offers?

Howie Singer, SVP of Technology & CTO, Warner Music Group

---

12.30

Creating a solid DAM platform and strategy to handle multi-channel delivery and enable monetization of digital assets
Broadcasters and pay TV operators are targeting audiences over an aggressively expanding range of devices and channels. This places considerable strain across the broadcast and interactive media operations. Most rely too heavily on tape hindering their ability to find, re-format, rights clear and distribute assets across a variety of channels each with their own technical and commercial requirements.

An enterprise grade DAM platform helps meet these challenges and enables more efficient operations. This presentation examines the stages required to implement an enterprise wide level DAM platform, from initial consultancy to product selection and implementation, referencing case studies with BBC, AT&T and Sky.

John Griffin, Chief Sales and Marketing Officer, ioko

---

1.10

Lunch

STREAM 1:DIGITAL ASSET MANAGEMENT	STREAM 2: CONTENT MANAGEMENT & WORKFLOW
2.10 Panel: Constructing a metadata strategy that drives commercialization of your digital content Jeff Cohn, VP Technology, Playboy Enterprises Daniel DiPierro, Executive Director of Archives, CBS News Ben Weinberger, CEO and Co-Founder, Digital Smiths David Pugh, VP of Media Asset Management Technology, NBC Universal Stan Scoggins, SVP Worldwide Marketing Assets, Universal Pictures	2.10 Case Study: Driving revenue & loyalty through optimized content delivery Marc Siry, SVP of Digital Products and Services, NBC Universal
2.50 Panel: Building and maintaining an effective DAM strategy to enable efficient access to active and archived content Straker Coniglio, Senior Solutions Manager, Avid Philip Spiegel, Director of Archives & Cataloguing, National Geographic Society Ben Masek, VP Digital Media, Sony Pictures	2.50 Case Study: Re-engineering technology platforms and models to support speedy and efficient digital workflows Nathan Potter, VP Digital Media Technology, Lifetime Networks

3.30
Afternoon break

STREAM 1: KIDCONTENT	STREAM 2: DIGITAL DISTRIBUTION
4.00 Case study: Examining how kids make decisions around content consumption, channel selection and device/platform choices Kelly Summers, VP Business Development & New Media Distribution Strategy, Walt Disney Studios	4.00 Panel: Integrating the key vehicles for content monetization to enable multi-platform delivery of your digital assets Shawn Freeman, SVP & GM of Digital Business, GameStop Bill Adee, VP Digital Operations, Chicago Tribune Jeff Reine, Director of Digital Goods Business Development, PayPal Jeff Whatcott, SVP Global Marketing, Brightcove
4.40 Case Study: Exploring distribution strategies, safety issues and monetization in the transition from traditional to digital content for kids David Steinberger, CEO, ComiXology	4.40 Panel: Determining which digital platforms to use and finding the best way to execute multi-platform delivery Philip Kearney, SVP Digital Distribution, American Media Kelly Summers, VP Business Development & New Media Distribution Strategy, Walt Disney Studios Thomas Gorke, VP Digital Distribution, MTV Networks

---

5.20
Focus groups
Grab a drink from our hosted bar and sit with senior industry executives. These small group discussions give you the opportunity to talk with 10-15 peers about specifi c issues raised on the day. Topics include Franchise Management, DAM, Mobile Content and more!

---

6.20-7.30
Cocktail reception and opportunity to meet the speaker faculty